iPhone 12 Pro Max
The best iPhone yet is only for those with deep pockets
If you’re looking for the best iPhone on the market, the iPhone 12 Pro Max is it: it’s powerful, has the longest battery life on an iPhone we’ve tested in 2020 and the camera is top-notch. You'll need to be ready to carry the extra heft, as this is also the biggest iPhone of all time, and the cost isn't to be sniffed at, but we're adding an extra half star for all those iPhone fans that just want the best Apple can bring – the iPhone 12 Pro Max manages to do that rather well.
Longer battery life
Feels almost too large
The most expensive iPhone
Camera not hugely better than the 12 Pro
Should you buy the iPhone 12 Pro Max?
Buy it if…
You want the best battery life
While adding 5G has definitely meant 2020’s iPhones have slipped backwards in battery life, the bigger chassis of the iPhone 12 Pro Max means you’re getting longer times between charges compared to the smaller 12 models.
You want the best iPhone
The pictures you can get from the 12 Pro Max are amazing at times - natural and sharp, and well-enhanced automatically. The larger sensor can absorb might light, but it doesn’t offer a huge improvement over the 12 Pro, which is a little surprising.
You fanatically consume media on your iPhone
The 6.7-inch OLED display is fantastic, and you’ll love watching movies on the go - especially if you combine the iPhone with a pair of AirPods Pro and get the Dolby Atmos experience wherever you are.
Don’t buy it if…
You want to keep costs down
Although it comes with more storage than the iPhone 12 (starting at 128GB, rather than 64GB), the 12 Pro Max is still rather expensive - this is a phone for those with deep pockets (literally).
You like a palm-friendly phone
This is a monster of a phone. If you want the extra screen and battery, you’ll love it. But if you want a more easy-to-hold iPhone, stay away from the Pro Max.
You use your phone placed on a table
The camera unit really protrudes from the rear of the 12 Pro Max - it wobbles on a table if you like tapping out a message without picking up your phone. It sounds small, but it’s something we kept noticing when reviewing.